1xBet takes two stand approach to successful ICE exhibition
1xBet showcased its B2B product for the first time finally month’s ICE exhibition, before introducing its one-year old affiliate program to marketplaces across Asia, Africa, Europe, and Latin America.
Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the European operator said the results of the exhibition acquired “exceeded all expectations”.
The 1xBet press service said: “How does 1xBet stick out from the other exhibitors? 1xBet is one of the few companies that are successful on the B2C market, and it now has a high-quality product to offer affiliates of the business. We can say with confidence that customers are certain to get precisely what they want.
“The outcome of the exhibition exceeded all our expectations: there was a lot appealing in our product and useful contacts were made. This marketing was beneficial not only for 1xWager, also for other exhibitors and site visitors.”
Meanwhile, 1xWager supported its ICE presence by exhibiting at the London Affiliate Conference (LAC). Specialists from the company met with current affiliates to discuss fresh ideas and new proposals to enhance the quality of products and services within its Affiliate Program.
The declaration continued: “This year, affiliates from around the globe visited our stand. Through the exhibition, we met with our founded companions and made new business connections with guests and other exhibitors. We hope that these exchanges will grow into long-term mutually beneficial associations.
“Over a brief time, we have introduced ourselves and our Affiliate Program to marketplaces across the globe. A whole lot of successful work has been done to attract traffic from Asia, Africa, Europe, and Latin America. In addition, we are positively submitting applications and steadily getting licenses to use in various countries.”
With simply a few days to visit before start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘hype’ round the world’s biggest video gaming exhibition.
Once again, SBC has became a member of causes with iGaming Business to sponsor #londonbaby2018, the largest network party on the first night of the exhibition (6 Feb), kept at the beautiful Café de Paris.
While blockchain technology and the starting of the united states gambling market are anticipated to garner significant attention at ICE and networking parties across the week, OPTIMA CEO Jacob Lopez highlighted machine learning as another key subject appealing.
This was after every of the sponsors of London Baby was asked to predict what the industry ‘buzzword’ or ‘buzzwords’ would be for this yr’s event.
Alex Inglot, Director of Marketing communications for Sportradar, said: “This season, a lot of attendees and many debates will focus around what may or might not happen in the US this year in relation to sports betting.
“The Supreme Court’s decision could have seismic implications for the industry and it’ll impact sports leagues, regulators, state authorities, existing US casinos and operators, international operators, suppliers and undoubtedly the US community.
“It really is almost impossible to predict what the final verdict will be, but many at ICE will already be scenario planning and seeking to get a read from others visiting the ExCeL this February.”
Valentyn Kyrylenko, VP of Business Development for BetInvest, said: “Personalized engagement and implementation of data-driven customer value management is a trending topic at ICE 2018. At BetInvest, we realised that no matter how good the algorithms are, computer systems still require the instructions for whatever they are doing.
“The leaders in igaming, and especially sports betting, will never be the companies with innovative technology (however controversial it could sound to the reader) but those companies, which over time of operation, were able to collect large volumes of data.
“As my colleague and good friend Nik Rudenko (CMO of FavBet) likes to say, ‘Traffic is the Ruler’. But my place, which reaches the intersection of looking for the best new opportunities and making sure they pass the smell test trained me, is that the largest opportunities rest in the hands of these companies who become data centric in their customer strategy.
“The companies which keep data and can make their machines analyse data and know what to do, predicated on the content of the data and its scope without specific instruction, will become as unreachable to the competitors as eBay to the new WordPress start-up.
“The firms keeping big data can still generate correct customer behavior despite having the uncertain parts http://1xbetpt.icu/ of data because of its cumulative nature. In my view, the near future ‘Amazons’ of sports betting is a different breed of companies. Such companies are still sitting down in the duck blind unaware that one move can transform the position quo.”
Thomas Nielsen, Head of Game Licensing at Magnet Video gaming, said: “Blockchain is a buzzword with backbone, and having exploded onto the picture so quickly, it has recently asserted its game-changing benefits to such an degree that longevity is undeniable.
“As with all buzzwords, interest within the public domains will inevitably wain but within business and especially inside our industry, blockchain is gathering momentum on a regular basis.
“It is providing transparency, accountability and decentralisation in a manner that many are getting in touch with groundbreaking and, unlike many buzzwords that have come and gone, blockchain has the potential to essentially anchor itself.
“It can do a lot more than simply record monetary transactions – we’ve observed the inceptions of commercial alliances, start-ups and initiatives all off the back of blockchain, and it evidently has the capacity to transform just how many sectors operate.”
Adriaan Brink, Creator and CEO of BetterBetting, said: “Crypto. The world of digital currency is leading to disruption across many industries, including betting. It’s been impossible to ignore to hype around Bitcoin and Ethereum and the rise of new cryptocurrencies.
“The thought of a making a safe and robust decentralised peer-to peer system optimised by use of blockchain technology is revolutionary. BetterBetting is offering that, providing an innovative, decentralised sports gambling system, facilitated through use of the BETR token.
“Eliminating friction, while providing transparency and fairness for a wager between two get-togethers who have no relationship with each other, will change the way betting works for everybody.”
Evgeniy Kiriushin, Mind of Business Development for 1xBet, said: “1xBet always goes into step with the rapidly changing world. We consider the buzzwords for the former, and the next season, are ‘higher, faster, and more powerful’.
“We are living in a dynamic and high-tech world; information is ubiquitous, and you could place a wager, make a payment or transfer money just using a telephone and wi-fi.
“For our companions, it is actually important that statistics are updated as often as you can – using our very own partnership, program partners can see up to date of statistic each hour.”